No matter the type and size of your business, it is important that you connect with your clients on an emotional level. The emotional connection between you and your clients determines your business’ success. This is because the more engaged your customers are, the more they will buy, promote, and demonstrate loyalty to your brand.
In business, your clients should be more like friends instead of just acquaintances. Having a deeper relationship with your clients guarantees that you’ll be relevant in their day-to-day lives.
This profound connection between you and your clients is called client engagement.
10 ways to keep clients engaged
Maintaining a strong connection with your customers is one of the keys to set your enterprise apart from all the rest. Keep in mind that the digital marketplace is so vast and so competitive. This is why you need to do everything you can to build a deeper relationship with your customers.
1. Build a group dedicated to your followers/customers.
Use social media to your advantage, especially when it comes to engaging with clients. Create a group specifically designated for your clients where you can engage with them and let them get to know you on a more personal level.
2. Let people know that they are actually interacting with a human being, not a robot.
If you want to build an emotional bond with your customers, you need to be as emotive as possible to assure them that they’re really interacting with a human. One way to do this is to send personalized messages or notes.
3. Encourage feedback/reviews.
Make customers feel that they are free to give feedback about your products or services. This allows them to personally engage with your brand. Aside from that, reviews bring in more business because they give customers the confidence to purchase from you.
4. Provide top-notch customer support.
Customers will always have questions about you. Make sure you have people trained to answer queries as professionally as possible. Complaints should also be welcomed and dealt with as much bravado as compliments.
5. Run contests from time to time.
People always love getting freebies and winning prizes. Hold contests on social media to grab your audience’s attention. By offering your clients awesome prizes, you are rewarding them for their participation and loyalty.
6. Show behind-the-scenes content.
This humanizes your company as you let your audience in on some private information about you and your brand. Things like sharing employee stories or experiences give your customers a glimpse into what’s actually happening inside your headquarters.
7. Roll out surveys.
Surveys can be used to get to know your audience better. Make sure to use the right questions to make customers feel that you actually care about what they really want and need in a product.
8. Be creative with product packaging.
Brands that send press release (PR) packages to social media influencers always use personalized packaging. This gets people excited about gifts. To give your audience a more personalized experience, you should start getting creative with your packaging.
9. Make your brand purposeful.
Having the same causes or advocacies can be important to a lot of people. If you want to engage your audience more, think of ways to have a purposeful brand. One example is to be a socially responsible company that only uses eco-friendly packaging and gets its raw materials from sustainable sources.
10. Focus on creating added value.
To get brand loyalty you need to offer added value to your clients. Value is about giving your customers what they want. For example, people are willing to pay extra for things that offer them convenience, like getting an unlimited access to music or movies that they get exclusively from one site.
Bottom line
Once the customer feels that they are not just a number on your list, they will be more than willing to buy from you again. Moreover, they will be more than happy to recommend you to everyone they know.